The Science Behind Cartful
Every design decision is built on a foundation of validated academic findings
Lead With People
The presence of a human virtual agent in the system interface was found to increase system credibility
Moundridiou & Virvou (2002)
Convey Expertise
Cues like education, occupation, training, and experience influence a message receivers perceptions of credibility
Hegwill & Miller (1965)
Be Nice
Communicators who are nice make the recipient feel good, and positive feelings are transferred to the message
Cialdini (2002)
Be Explicit
Messages containing explicit conclusions or specific recommendations are more persuasive than general ones
O’Keefe (1997)
Get User Involved
User involvement is an important factor that leads to persuasive outcomes
Zanker et al (2006)
Explain Reasoning
Explanations of recommender systems reasoning strengthens users belief in system competence
Wang & Benbasat (2006)
Be Evenhanded
Communicators enhance their trustworthiness when they provide both sides of the argument: the pros and the cons
Smith & Hunt (1978)
Have A Personality
Computer agents that use humor are rated as more likable, confident, and cooperative.
Morkes, et al (1999)
Cede Control
Control over the process was one of the top contributors to users trust in a virtual agent.
Wang (2005)
Lead With People
The presence of a human virtual agent in the system interface was found to increase system credibility
Moundridiou & Virvou (2002)
Convey Expertise
Cues like education, occupation, training, and experience influence a message receivers perceptions of credibility
Hegwill & Miller (1965)
Be
Nice
Communicators who are nice make the recipient feel good, and positive feelings are transferred to the message
Cialdini (2002)
Be Explicit
Messages containing explicit conclusions or specific recommendations are more persuasive than general ones
O’Keefe (1997)
Get User Involved
User involvement is an important factor that leads to persuasive outcomes
Zanker et al (2006)
Explain Reasoning
Explanations of recommender systems reasoning strengthens users belief in system competence
Wang & Benbasat (2006)
Be Evenhanded
Communicators enhance their trustworthiness when they provide both sides of the argument: the pros and the cons
Smith & Hunt (1978)
Have A Personality
Computer agents that use humor are rated as more likable, confident, and cooperative.
Morkes, et al (1999)
Cede
Control
Control over the process was one of the top contributors to users trust in a virtual agent.
Wang (2005)
