Every design decision is built on a foundation of validated academic findings
The presence of a human virtual agent in the system interface was found to increase system credibility
Moundridiou & Virvou (2002)
Cues like education, occupation, training, and experience influence a message receivers perceptions of credibility
Hegwill & Miller (1965)
Communicators who are nice make the recipient feel good, and positive feelings are transferred to the message
Cialdini (2002)
Messages containing explicit conclusions or specific recommendations are more persuasive than general ones
O’Keefe (1997)
User involvement is an important factor that leads to persuasive outcomes
Zanker et al (2006)
Explanations of recommender systems reasoning strengthens users belief in system competence
Wang & Benbasat (2006)
Communicators enhance their trustworthiness when they provide both sides of the argument: the pros and the cons
Smith & Hunt (1978)
Computer agents that use humor are rated as more likable, confident, and cooperative.
Morkes, et al (1999)
Control over the process was one of the top contributors to users trust in a virtual agent.
Wang (2005)
The presence of a human virtual agent in the system interface was found to increase system credibility
Moundridiou & Virvou (2002)
Cues like education, occupation, training, and experience influence a message receivers perceptions of credibility
Hegwill & Miller (1965)
Communicators who are nice make the recipient feel good, and positive feelings are transferred to the message
Cialdini (2002)
Messages containing explicit conclusions or specific recommendations are more persuasive than general ones
O’Keefe (1997)
User involvement is an important factor that leads to persuasive outcomes
Zanker et al (2006)
Explanations of recommender systems reasoning strengthens users belief in system competence
Wang & Benbasat (2006)
Communicators enhance their trustworthiness when they provide both sides of the argument: the pros and the cons
Smith & Hunt (1978)
Computer agents that use humor are rated as more likable, confident, and cooperative.
Morkes, et al (1999)
Control over the process was one of the top contributors to users trust in a virtual agent.
Wang (2005)