The Science Behind Cartful

Every design decision is built on a foundation of validated academic findings

Lead With People

The presence of a human virtual agent in the system interface was found to increase system credibility

Moundridiou & Virvou (2002)

Convey Expertise

Cues like education, occupation, training, and experience influence a message receivers perceptions of credibility

Hegwill & Miller (1965)

Be Nice

Communicators who are nice make the recipient feel good, and positive feelings are transferred to the message

Cialdini (2002)

Be Explicit

Messages containing explicit conclusions or specific recommendations are more persuasive than general ones

O’Keefe (1997)

Get User Involved

User involvement is an important factor that leads to persuasive outcomes

Zanker et al (2006)

Explain Reasoning

Explanations of recommender systems reasoning strengthens users belief in system competence

Wang & Benbasat (2006)

Be Evenhanded

Communicators enhance their trustworthiness when they provide both sides of the argument: the pros and the cons

Smith & Hunt (1978)

Have A Personality

Computer agents that use humor are rated as more likable, confident, and cooperative.

Morkes, et al (1999)

Cede Control

Control over the process was one of the top contributors to users trust in a virtual agent.

Wang (2005)

Lead With People

The presence of a human virtual agent in the system interface was found to increase system credibility

Moundridiou & Virvou (2002)

Convey Expertise

Cues like education, occupation, training, and experience influence a message receivers perceptions of credibility

Hegwill & Miller (1965)

Be
Nice

Communicators who are nice make the recipient feel good, and positive feelings are transferred to the message

Cialdini (2002)

Be Explicit

Messages containing explicit conclusions or specific recommendations are more persuasive than general ones

O’Keefe (1997)

Get User Involved

User involvement is an important factor that leads to persuasive outcomes

Zanker et al (2006)

Explain Reasoning

Explanations of recommender systems reasoning strengthens users belief in system competence

Wang & Benbasat (2006)

Be Evenhanded

Communicators enhance their trustworthiness when they provide both sides of the argument: the pros and the cons

Smith & Hunt (1978)

Have A Personality

Computer agents that use humor are rated as more likable, confident, and cooperative.

Morkes, et al (1999)

Cede
Control

Control over the process was one of the top contributors to users trust in a virtual agent.

Wang (2005)